![]() It is a simple tool that can be used by anyone.The use of this type of analysis has a number of advantages: The factors of this analysis are to be considered from all angles, as a result of which both important and less important matters are highlighted.It is important to, in addition to the DESTEP Analysis, to continuously centre on the starting position of the organization.The following tips are recommended for carrying out a analysis as successfully as possible: Tips that can help during the conduction of a DESTEP Analysis Despite the good import and export agreements and the rich economy, two-thirds of the Dutch prefer to drink coffee at home and enjoy it more than outside the door. Conclusionįor the worldwide known coffee chain, it is not interesting to open branches in the Netherlands. In addition, it also has good relations with other countries when it comes to import and export agreements. The Netherlands has a fairly stable political and legal system. Ecological aspectsĭutch people find coffee to be at home from other countries more important than drinking outside the door. The Dutch are crazy about luxury coffee machines such as manual espresso machines. The Netherlands is the second country in the world with the most coffee drinkers. There is economic growth (3.5% in 2006), including confidence among both consumers and producers. Rich economy that is attractive for investors. Small country with high population density (16.3 million people), decreasing growth and increasing aging. With the right advance information about the different DESTEP Analysis factors, an organization can determine, for instance, whether they should or should not open a branch in a specific environment.īelow is a DESTEP analysis example of a worldwide known coffee chain. Using this macro-economic factor analysis a company may derive strategic benefits from this. ![]() DESTEP Analysis in practice with an example These are all political measures at a decision-making, provincial and municipal level. This includes all factors in the area of the physical surroundings and the environment. This is about all developments and innovations an organization has to respond to in order to keep up with the times.
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